Areas of competence:

Consumer behavior
Esports
Service quality in fitness industry
Sports Marketing
Research methods

Professional Experience:

Olga has over 10 years of experience in the service management industry, teaching and researching topics in sport management and consumer behavior. In 2013 - 2022 she taught on Sport Business Management undergraduate and postgraduate programs at Sheffield Hallam and worked closely with the Sport Industry Research Centre. Olga was the course director for MSc Sport Business Management program and pioneered a launch of inclusive curriculum on the degree. She is currently a Subject Group Lead for Events Management at Sheffield Business School, providing academic leadership and management to a team of experts in Events Management, Festival and Entertainment Management, and Esports.

Olga is a Review Editor on the Editorial Board of Behaviors and Behavior Change in Tourism (specialty section of Frontiers in Sustainable Tourism). She serves as a reviewer for the following journals: European Sport Management Quarterly; International Journal of Sports Marketing and Sponsorship; Managing Sport and Leisure; and Sport, Business and Management: an International Journal.