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Michel Desbordes

Michel Desbordes (Sport marketing/sponsorship/management of sport events/ public policies and sport/ methodology and surveys)

Professor in sport marketing, Université Paris Saclay, Paris, France. Visiting Professor RIOU.

 

Areas of competence:

Marketing and Sponsorship 

Michel Desbordes is a Full Professor at the Université Paris-Saclay, France.  He is a specialist in sports marketing with a research focus on the management of sports events, sports sponsorship and marketing applied to football.

Professional Experience:

He has published 32 books (with Elsevier, UK; Editoral Piadotribo and Inde Publications, Spain; Economica, Les Editions d'Organisation and PUS, France) and numerous academic articles (International Journal of Sports Marketing and Sponsorship; European Sport Management Quarterly; International Journal of Sport Management and Marketing, amongst others) in this field. Since January 2009, Professor Desbordes has been the Editor of the International Journal of Sports Marketing and Sponsorship.

Former adjunct professor at the Sport University of Sport (Shanghai, China) and at the University of Ottawa (Canada).