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International cases in the Business of sport
Характеристики
Authors
Simon Chadwick and Dave Arthur
Year of publication
2016
ISBN
978-5-4454-0792-8
Format
Тверд. переплет, 416 стр.
Price
560 руб.
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Description text
International Cases in the Business of Sport was published under the editorship of leading sports industry experts Simon Chadwick and Dave Arthur.
The book provides high profile business cases from various sports, including football, rugby, baseball, athletics, cricket, motorcycle racing, and yachting, amongst others. The case studies examined cover a comprehensive range of business solutions applied in the industry.
The book is targeted at university students and teachers, sports management and marketing specialists, and anyone concerned with the study of organisational and business aspects of the modern sports industry.
